ART DIRECTION + STYLING for the A-COLD-WALL* PS21 private B2B web concept
Brief: to populate the PS21 B2B digital showroom.
PS21 marks Samuel's first pre-spring launch for ACW*. It is essentially an all-encompassing lifestyle collection with a processed approach - shirt + trouser, loungewear combinations, hood+sweat with structural lines that meet both pieces. Incredibly satisfying to style and visualise as a concept, which ultimately highlights the purpose of the range. My favourites include the ongoing evolution of the M65, and understated but on brand shirting.
