AXEL ARIGATOE-COMMERCE Art Direction SS25LOOKBOOK Styling AW25
Over 8 weeks I art directed Axel Arigato's seasonal ecommerce imagery, changing the brand's existing casting, introduction of additional and new shots for each product, new hair and make-up briefs, posing and adjustments to the existing styling brief. With meticulous post-production I ensured that each shoe image was also held to the high standard that Axel Arigato already execute. Hopefully this is just the beginning of a wonderful relationship with an exciting brand under the new Creative Director's vision.
Styling for the Axel Arigato AW25 lookbook. A collection centered around the theme of 'KNITWEAR'. Photographed by Linus Morales.
